Home security doesn’t need more devices. It needs a team.

Home security is more than a collection of cameras, sensors, and alarms. With ecobee, each device has a role, working together to protect the home. We brought that idea to life with The Protectors, turning each device into a character with its own personality and purpose.

We brought The Protectors to DOOH across Canada and the U.S., reaching people when home security is top of mind, from the morning commute to the airport.

We extended The Protectors into social with paid ads and a two-week organic content calendar, bringing the campaign to life across our channels.

The Protectors did their job.

The campaign reached 380M+ people, lifted brand awareness by 55%, and helped drive a 230% increase in subscriptions.

Creative Directors: Daniel Reiter and Andrea Taylor. Senior Copywriters: Tali Dundin, Sean Butler, and Cate Lorimer. Senior Art Directors: Fiorella Martines and Loretta Ryan.