Hiya, I’m Cate.

I’m a strategy-minded creative who’s endlessly curious. Part copywriter, part strategist, part creative anthropologist. I like to dig into people, culture and the brief, moving between the thinking and making.

I’ve worked across advertising, tech, social, digital and brand, from 365 campaigns and launches to all kinds of work in between. I’m a mixed bag. I like it that way.

As a creative lead, I take teams from the first messy thought to the final work. I like creating space for people to explore, get vulnerable and share the ideas that aren’t quite there yet. IMO, that’s usually where the good stuff is.

Outside of work: thrifting (TikTok @shegetsdressed), travel (talk to me about Oaxaca), mental health advocacy, and teaching barre.