The best way to cut travel costs? Make a friend.
People wanted to travel their own way, without paying their own way.
As co-founder, I helped build Social Travellers around that insight: a free online community connecting travellers heading in the same direction, so they could share the experience and the expense.
Adventure that pays off.
We turned a simple insight into a product that helped travellers connect, share costs and get more out of their trips. The idea was shortlisted for Publicis90, Publicis Groupe’s global incubator for innovative startups.
Co-founder and Copywriter: Cate Lorimer, Co-founder and Art Director: Kemar Lawrence