Prizes get attention.
A good story keeps it.
G Adventures had three months to keep travel agents motivated to sell. The problem? A big prize can feel pretty far away when you're in week six. So we turned the incentive into an ongoing story, with weekly prizes, a character agents could follow and a healthy dose of humour.
A win worth repeating.
Weekly prizes, a story people wanted to follow and a little humour kept the momentum going for three months, driving a spike in bookings and email engagement. The campaign was such a hit that G Adventures brought it back the following year.
Copywriter: Cate Lorimer, Videographers: Jeffrey Garriock & Kyle Jordan