When the world paused, we hit play.
When COVID brought life to a standstill, Canadians lost more than their routines. They lost the little moments they looked forward to. So AIR MILES brought those moments back with Happy Every Day: two months of live entertainment delivered straight to their feeds.
Alongside our events, we kept the momentum going with 62 days of daily organic content, sparking engagement and growing the channels.
We made staying in something to look forward to.
Happy Every Day generated 80+ million media impressions, 86K unique mentions and 99% net sentiment, and earned two Sponsorship Marketing Awards. More importantly, it gave AIR MILES a meaningful way to show up for Canadians when they needed a little more joy in their everyday.
Copywriters: Cate Lorimer and Aaron Bolyos. Art Directors: Sebastian Barrotta and Liam Sullivan.