Smart shouldn’t be complicated.
Smart thermostats promise more comfort and savings. But more features can mean more to figure out. We needed to make Smart Thermostat Essential feel easy, not like you needed a PhD in HVAC.
As lead copywriter and communications strategist, I shaped the messaging around what people actually wanted: a thermostat that makes comfort and savings feel effortless, without turning it into homework.
Simple does sell.
With 1,000+ positive reviews and a 4.6 rating, customers had plenty to say. The launch also earned coverage from Wirecutter, The Verge and more, while the launch video racked up 170K organic views.
Copy Lead and Content Strategist: Cate Lorimer Art Director: Loretta Ryan